It also supports new machine-learning algorithms to enhance the details and sharpness of photographs.ĭespite having some of the highest prices in the smartphone market, the iPhone enjoyed a business revival during the pandemic. Unlike the lower-priced iPhone 14, the Pro model features a new processor, the A16, which supports an improved camera with a larger sensor for better photos. The phone also has an “always on” display to illuminate information like a clock without unlocking the phone, and a slimmer, black border around the screen. The new phone eliminates the notch for its Face ID system in favor of a small cutout that contains the front camera and displays alerts and notifications. Both models add the abilities of a satellite phone, allowing users to connect with emergency services in rural and other remote environments so they can get help if they are lost while hiking or find themselves in some other dire situation.Īpple saved its biggest design changes for the iPhone 14 Pro, which costs $999, the same as last year’s flagship phone. Apple released introductory and higher-priced versions of the iPhone 14 with 6.1-inch and 6.7-inch displays. The Apple Watch’s new abilities overshadowed more modest updates to the iPhone lineup. The venue was packed with journalists and employees, who celebrated the return to normalcy by cheering as Tim Cook, Apple’s chief executive, took the stage to introduce an infomercial detailing the new products. In addition to the fitness-focused watch, Apple released an update for its traditional watch, the Series 8, with a sensor to track body temperature and a feature called “crash detection,” which can identify when an Apple Watch wearer is in a car crash and notify family and emergency services.Īpple unveiled the products at the Steve Jobs Theater on its campus in Cupertino, Calif., the first time it had held a product event there since 2019. “We will continue to push the limits of GPS-enabled technology and remain committed to creating innovative products designed for active lifestyle customers around the world,” said Krista Klaus, a company spokeswoman. Garmin said on Wednesday that Apple’s move into adventure smartwatches validated the business it had built. It already claims nearly 51 percent of the smartwatch market, more than double its closest competitor, Samsung. With Apple’s brand recognition and the iPhone’s popularity, it should be able to cut into that share, Mr. It thrusts Apple into a corner of the smartwatch market dominated by Garmin, which does about $2.6 billion in sales to endurance-sports competitors, according to IDC. The Apple Watch Ultra is the latest example of how the company can extend its tentacles. New features for Apple’s wireless earbuds, the AirPods Pro, include the ability to change the volume with the swipe of a finger. It also has an “action” button to make it easier to use while wearing gloves, bigger speakers for calls in windy conditions and a larger battery with a 36-hour life span on a charge. ![]() Aimed at triathletes, distance runners, scuba divers and backcountry enthusiasts, the rugged $800 model features a larger screen and improved durability. The company served up swaggering advances in technology, year after year, that propelled its business as Apple became the world’s most valuable company.īut as the marquee device has grown older and its improvements have gotten more incremental, the tech giant has shifted its focus to younger products with more runway for innovation: the Apple Watch and AirPods.Īpple on Wednesday unveiled a fitness-focused version of its wearable computer, the Apple Watch Ultra. Over the past decade, September has been the month when Apple revealed its latest iPhone.
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