![]() The Indian American Impact Fund announced this week they’d drop $2.5 million to turn out Asian American and Pacific Islander voters through digital ads, mail and field operations. ![]() That strategic choice is showing up on the ground: Organizations focused on voter registration and mobilization, like Stacey Abrams’ Fair Fight, are swimming in record cash. Raphael Warnock speak at a Its Time to Vote Rally on Dec. ![]() Supporters hold up campaign signs as Democratic Senate candidates Jon Ossoff and Rev. If donors are shifting their contributions and their support to ground operations, that at least shows a willingness to learn very quickly as to what might work and try something a little different.” “We had parity plus last time on TV, and it didn’t work. “There’s a feeling in the donor community that too much was spent on TV and not enough on field operations,” said Ami Copeland, a Democratic strategist who served as Barack Obama’s deputy national finance director in 2008. Most crucially, there is growing suspicion among some Democratic donors - grounded in the party’s failure to flip control of the Senate in November - that massive TV ad campaigns don’t equal success, and money might be put to better use with organizations operating on the ground in Georgia instead of on the air. “The outside money’s been obscene, and outside money on the Democratic side has been slow.” “ say, ‘I’m tired,’ they say, ‘I’m spending on ground game,’ … and lastly, they say, ‘I don’t think are going to win,’ even though they don’t have good data to back that up,” said one prominent super PAC official, granted anonymity to discuss the issue candidly. There’s fatigue among Democrats’ biggest donors after pouring millions into the 2020 general election, as well as mild skepticism that Ossoff and Warnock can actually win. Interviews with a dozen Democratic strategists and donors outlined several key reasons why Republicans have been able to build an advertising advantage.
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